Don’t Listen To Your Customers
Posted by Duane on Jun 10, 2010 in Uncategorized |
Yeah yeah yeah, “the customer is always right.” That’s not what I’m talking about.
In another life I was selling t-shirts. I put up a new design, and tweeted about it out to my followers. “Awesome!” they responded. “Full of win!” “WANT!” I got 100+ clicks on the URL. Not bad.
No sales.
When I had the chance to speak again with one of the people who’d responded so enthusiastically he told me, “I don’t really care for the font.”
You gotta be kidding me. If you don’t want it, fine, but if that’s the case then you probably want to watch out for words like, I dunno, “WANT!” People might misunderstand you.
Don’t get your hopes up. Sales exist when you see them on your reporting, not because a customer sounded like he really wanted to buy.
